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The Big XII

Women's Empowerment Event

Following BYU’s entry into the Big 12 Conference, I was honored to serve as the lead designer for our Women’s Empowerment Event. In collaboration with partners such as Sports Illustrated, Maybelline, and others, the event featured a personalized flower station, inspiring keynote speakers, and a variety of engaging experiences. My responsibilities included developing the event’s visual identity, designing custom t-shirts, creating promotional materials, curating social media content, and contributing to the overall décor.

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